

The purpose of our program - do persuade desired action (think about the dangers of smoking and trying to quit). To persuade - using one of the channels of communication. That is, the spread (members of our organization) newsletters (the dangers of smoking, and ways to help our program) near schools (personally) and possible Internet - publications, banner advertising (due to the wide prevalence of the Internet among young people). Also examined are popular ways to quit smoking, I highlighted the effectiveness book reviews Allen Kara "Easy Ways to Quit Smoking" - supposedly read it, the man once and for all stop smoking, it is our task to circulate through the communication ca-pour (book can be used in training).
Messages need to quit smoking
Health effects smoker. Many smokers say that they know the dangers of smoking. Because of health risks or negative emotional impact to speak in new ways. For example, you can use ads with pictures or emotionally affecting images illustrate the effects of tobacco smoking and their relatives. Studies show that information that causes negative emotions such as fear, disgust and fear of loss, smoking affects more than information based on positive emotions, thus causing an immediate desire to quit.
Effect of passive smoking. Many smokers effectively an effect of passive smoking on the health of their loved ones. If they are not ready to quit smoking for their health, then maybe they want to quit or limit smoking to protect their friends and family members.
Effective message to quitting most straightforward and unpleasant, but at the same time it must be drawn delicately, respectfully and without condemnation. Otherwise, the smoker can not accept it. The combination of several different messages effectively plan the message.
Reporting methods of quitting
Messages need to quit smoking should be accompanied by information on how this should be done. It supports smokers: if you have the desire to quit before they see a concrete way. Especially effective may be a telephone service to assist the trust in giving up smoking. Calling the service, smokers will find information to help them quit smoking, get adequate resources. In addition, it is recommended to talk about those who successfully stopped smoking. In messages about how non-smoking smoker should see the support and draw positive emotions, they should give him hope that he will stop smoking.
Broadcasting
Campaigns in the media contain messages of different formats, spread by a variety of ways. Effective messages are always on view and hearing, raising awareness, changing beliefs, attitudes and behaviors of smokers. The success of the campaign is determined by factors such as diversity of media, the number of repeat broadcasts or in print, the duration of the campaign.
Other measures.
In addition to campaigns in the media be possible to implement other programs that help to stop smoking. These include non-paid mass media publications or news releases, public relations (PR), interviews with medical staff, posters, brochures, etc. The results of several studies have shown the importance of the contribution of these measures to the overall success of the campaign but to determine their role and effectiveness need additional survey.
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